M-Commerce twice the cash value of E-Commerce
Do you know what M-Commerce?
Well it's better learn fast. Predictions in Europe for M-Commerce the second largest market after Asia, is to move from â, ¬ 7.4 million dollars in 2006 to more than $ 8 billion. That is twice the expected pass traditional web services!
So what is M-Commerce? It is very simple, mobile / cell phone sales. Generally, in terms of content, as games, wallpapers, ringtones, etc. But there is much more than that. Keep reading.
What is the problem? More people have a phone mobile computers are better integrated into everyday life. People are very comfortable with them. They are now in fact heavily relied on as the phone function is only a small part of what may be perceived as a miniature multi-purpose laptop capacity-multi.
Mobile Growth Mobile growth already outstrips all other communication channels. Half of all Americans are mobile phone subscribers. In the UK property a mobile phone is equivalent to 1.5 phones per head of population. According to research, the content of mobile services will value of $ 121 million worldwide in 2008. White label distribution of ringtones, pictures, games and other promotions will drive up to 1/5th of revenue generated. An estimated 1.5 billion people worldwide own a mobile phone.
With more technology and more add-ons to entice these devices are consumer cameras, MP3 players, game consoles, voice notepads, photo albums, calendar organizer, PDF readers etc etc.
In fact, I'm writing this article on my PDA / phone while sitting in the sun in the garden. With two taps on the screen I can connect to my wireless network at home and check my email, surf the net, update my Blog or edit and publish article submissions on one of my sites all via broadband.
We're not that far from always in the network connections. Once it arrives it will allow anyone to do this almost wherever they are. Indeed, in major cities worldwide. When this happens, there will be a third Internet boom Joe public try out the network connection again, that was always very poor quality for use in the past.
What do you want? Content! ringtones, wallpapers, games, MP3's, etc.
But I'm getting ahead. The real money is not is not even going to be made through a net sale. The real money is made through SMS (Short Message Service), MMS (Multimedia Messaging System), making them an gold mine … Micro payments.
Recent research has shown a doubling of worldwide revenue of television transmission and newsletter subscriptions sports. 380 million people worldwide are expected to subscribe to similar services in 2005. Even display the particular television bulletins of 'reality' shows, newsletters or updates of soap.
Great stuff that is not a TV network how can you make some money from this boom? I'll go on that in a second, but first I want to go back to those Micro payments I mentioned earlier. The real gold dust.
Micro payment benefits Micro payments have been around a while here in the United Kingdom. A smaller land mass has allowed for rapid deployment of mobile technologies here. National network coverage is easy to achieve. I think the first example in the USA to make the mainstream was by the 'Idol' show American. Viewers voted for the program acts through their mobile phone. They where then pay a small premium for their vote at the top of your regular network SMS charge. Think of the millions Feedback that the show attracted and the revenue generated.
That's micro payments in action.
The beauty of this is that people do not feel you are wasting money because they do not have to take your credit cards is an easier payment method, usually involving a simple text to a small number and payment is small. They also rely on their wireless phones to make payments as opposed to an online transaction.
All payments will appear on your next phone bill. People are already used to paying in this way, they feel comfortable with him. Whether to vote for a law on a television program by a round of games to get the latest ringtone.
What do you have that you can take to micro? You should consider how you can use your current website network to tap into this market. Do you offer subscriptions? Is there a service that offers that could make subscriptions.
How can make some money? Here's a quick example. His newsletter. Would your subscribers be willing to pay a small premium to your newsletter directly on their mobile? Wherever they are, without the need of sitting in front of a PC. Thus bypassing the SPAM filter problem and ensure that receiving their valuable content. You could sell it as a valuable service to their customers with added content not available on its website or through your newsletter.
Or give them up to the minute breaking news in your industry, receiving, and that breaks and not when they check their email five hours later, when it is too late to take action.
Digital artists sell your wallpaper designs direct to consumers via mobile phone. New forget the bands record company contract sell your music via MP3 directly to consumers. Investment Advisors to get subscribers to its' Hot Tips' newsletter. Store owners offer a service ad sales, etc, etc.
The Future The omnipresent Google are moving forward with major mobile initiatives. Spending large amounts of money to claim in this emerging market. There is the mobile version of Froogle for one and they have also developed lists mobile business in particular local search possible "big market. They also offer a free SMS based information service and http://www.google.com/sms/ http://www.google.co.uk/sms/
Another major company Real Networks, creators of Real media Player, recently bought Finnish phone mobile game developers Mr Goodliving for $ 15M. Essentially buying a high-profile catalog of mobile games.
A television company NTL Cable in the UK recently streamed the Grand National, the biggest horse race meet here in the UK, live to Nokia owning subscribers.
This is early days and that's a little glimpse of the future.
Trade Market M is very different from online market in terms of what consumers are currently paying for content. The largest online revenue-70%, are porn and dating sites. A similar percentage through mobile is for games, music and video. Films, which is another one, Nokia are now distributing Hollywood movies via memory card!
The 3G technology in particular, provided a network with transfer rates of 384kbs a second, is here and drip into the dominant culture. These devices are in fact 1920kbs able. Compare this with GPRS 56Kbs. You do not need these speeds to take advantage of this market, but you must take into account to realize the full potential of communication going mobile.
Here is a brief, open your eyes, your list of consumer purchases for the future of mobile phone payment abilities: –
10 Use your mobile as a key 9 Marketing communications 8 payments checkout retail payments 7 Vending machine June 5 flight check in, credit / debit Season 4 entries February 3 loyalty cards Parking Meter payments 1 Mobile Coupon redemption
Introduction How can you accept payment? Reverse SMS is very popular at this time. It offers the possibility that direct consumers to secret download links on your site while taking payment through a premium SMS message. Another method known as "WAP Push 'sends a link via SMS that starts automatically when the message is opened. You will need to configure your own WAP / SMS Gateway on the server require administrator access server to use these two solutions.
But there are other easier solutions a number of Web sites are springing that allow you to upload your content available for download, games, video, wallpaper, MP3 etc. A small amount is taken from each paid download by the SMS Gateway company.
I've compiled a list of useful links to a number of previous solutions and have also thrown in a couple of links to "mobaphile 'web sites will be some interesting predictions for the future development of mobile phones along with some real off the wall ideas for making money with mobiles. http://www.how-to-make-money-online.info/m-commerce -Resources.php
To paraphrase a slogan "The future is bright future mobile '
About the Author
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